Direct marketing
Direct marketing generates over $20 billion a year in sales in Asia… the Asia-Pacific market that boasts a universe of over 400 million consumers whom are not deluged with promotions as your prospects and customers are back in the USA and United Kingdom and elsewhere.
Even though these numbers are impressive and growing… you are most likely totally focused on your domestic market… and avoid expanding internationally due to some of the problems that arise.
Time draining problems such as:
* International addressing formats / database compatibility problems
* Merge / purge issues
* List selections in unfamiliar markets
* Day-to-day dealings with local vendors … negotiating down higher costs
* Attempting to run everything “remotely” … with time zone and distance accessibility problems
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